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If Jackie Chan says it's good — well, get a second opinion

Mon, 30 Aug 2010 11:45:50 -0700

The movie star has endorsed tons of products, some of which fail spectacularly. One Chinese newspaper called him 'a man who can destroy anything.'


Cultivating a brand

Sun, 29 Aug 2010 07:23:59 -0700

The bustling town off Pushkar lake is an unlikely place for a fast-moving consumer brand to locate an exclusive branded store. But that is where Himalaya Drug Company chose to set up an outlet for Himalaya Herbals, its range of shampoos, face washes, lip salves, moisturisers, foot creams and the like.


The endorsement curse of Jackie Chan

Mon, 23 Aug 2010 15:54:14 -0700

The movie star has endorsed tons of products, some of which fail spectacularly. One Chinese newspaper called him 'a man who can destroy anything.' Judging from billboards and television commercials in China, film star Jackie Chan has never met a product he wouldn't endorse. Travel the country and you'll see the Hong Kong native's handsome visage hawking electric bikes, anti-virus software, even ...



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